The EE pay monthly phone gallery page faced significant performance issues, negatively affecting customer experience and conversion rates.

The project aimed to completely redesign the EE pay monthly phone gallery page, transforming it into a one-stop shopping destination. Using a user-centred design approach, we carefully designed every aspect of the page to enhance the overall user experience.

Throughout the process, user feedback and iterative testing were crucial in refining the designs and ensuring they met user expectations. Collaboration between design, development, and product teams ensured the final deliverable exceeded user expectations and aligned with business objectives.